USING VIDEO FOR LEAD GENERATION
| using_video_for_lead_generation.pdf |
Video is a rich medium. As the old saying goes, "An image is worth 1,000 words." The impact of video is arguably worth 10,000 words because it is so rich. It lets you convey words and images, but it also lets you convey emotion. If there's a voice-over, or if your face is on a video, you're able to convey so much about how you feel - the energy that you are bringing to the table when you're focusing on a certain business challenge.
Visually, video draws a huge crowd. It can help you get two to three times as many visitors to your website and a huge bump in organic search traffic.This is for a number of reasons. First, people love video content. Second, those Google search bots, they look for video content. They like to see video on websites because they know that it leads to a higher engagement and a better user experience. In fact, according to Forrester, pages with videos are 53 times more likely to appear on the first page of Google search results. While Forrester’s research is a bit dated, and yes, Google search and SEO algorithms are changing all the time, the one thing that is consistent is that every change Google makes is always about prioritizing the user experience. And if more people want video, you can bet that on-page video will only continue to grow in importance in the Google search and SEO algorithms.
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