Turn visitors into leads
How to build an online lead capture machine
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Is your lead generation strategy of this generation?
You’ve probably heard about generation X, Y, Z or Baby Boomers, but that’s not the type of generation we’re talking about. Although, it comes into play when you’re figuring out the best strategy for your business. For example, the way you market to Millennials is different from the way you would market to Baby Boomers.
So what is lead generation?
Lead generation is the process of attracting people who express an interest in your product or service and using lead generators (e.g., lead magnets, coupons, promotional offers, etc.) to turn them into clients.
Lead generation isn’t a new way of bringing in new business. It’s been around for a while. But, changing trends and changing behaviors and interests across generations means you have to keep your ear to the ground to make sure your lead generation strategy is on point and right for your business. Even if you have a strategy in place, it may not be as effective as it once was and needs to be reevaluated.
Easier said than done, right?
You’ve probably heard about generation X, Y, Z or Baby Boomers, but that’s not the type of generation we’re talking about. Although, it comes into play when you’re figuring out the best strategy for your business. For example, the way you market to Millennials is different from the way you would market to Baby Boomers.
So what is lead generation?
Lead generation is the process of attracting people who express an interest in your product or service and using lead generators (e.g., lead magnets, coupons, promotional offers, etc.) to turn them into clients.
Lead generation isn’t a new way of bringing in new business. It’s been around for a while. But, changing trends and changing behaviors and interests across generations means you have to keep your ear to the ground to make sure your lead generation strategy is on point and right for your business. Even if you have a strategy in place, it may not be as effective as it once was and needs to be reevaluated.
Easier said than done, right?
