THE SMALL BUSINESS GUIDE TO WRITING COPY THAT CONVERTS
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No doubt, when you sit down for a one-to-one conversation with a prospect client, you can explain yourself clearly, build a great relationship, and there's even a good chance you come away with a sale.
But for some reason, many of us can't translate that genius to our marketing copy.
While there isn't an exact formula for how long or how short your copy should be, there are some acceptable lengths to which you should generally adhere. When you're considering length, use the following to help guide you:
- Consider the form: The form you're writing for often determines length. Twitter copy is always limited to 140 characters, but blog posts can vary wildly. Landing pages are often limited so that they fit on a single screen. The best emails are mindful of the reader's time and quickly get to the point.
- Consider the message:Your copy length should fit neatly into your overall message. Longer copy can be used to offer in-depth analysis or solutions, but if the message can be conveyed in a shorter form, keep it short and sweet.
- Consider your competitors:Keep an eye on the copy your competitors are putting out. Their successes can help you find out what works.
- Consider your history:Which of your pieces are most successful? Take a look at their length and write to that length again. If it works, keep doing it! If not, make one small change where you think the problem should be and test again. Keep going till you get the results you want.