The small business guide to growing a big email list
The money’s in the list, marketers like to say. Across companies and industries, they rank email marketing as the No. 1 tactic for driving awareness, client acquisition, conversion, and client retention, according to Gigaom Research.
Email marketing introduces leads to you and your business, answering their questions and challenging their potential objections. Most leads aren’t ready to buy at the moment they arrive on your website or even when they sign up for your email list. Email helps you gradually warm up the lead so you can ask for the sale - and later, the upsell, repeat sale, and referral.
If you actually have an email list, that is.
In this guide, we’ll share strategies and tools for growing your email list, categorized by your current list size and ordered by approximate level of marketing sophistication. If you haven’t done much email marketing before, you’ll want to start at the beginning. But because there’s no exact formula for list building based on your number of subscribers, even more experienced email marketers should review the complete set of strategies.
Read on for ideas that will help you grow your email list and your business.