The small business guide to capturing leads
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Attracting leads to your website is great; capturing their information is even better. But most people who visit your website won’t give you their email addresses just because you want them. People are more willing to share their contact information if they receive something in return, like a piece of content, a discount, or an experience.

These lead magnets serve as the bridge between attracting leads and converting them into customers. A lead magnet allows you to further introduce yourself to your prospective clients and follow up with the kind of information, questions, and offers that encourage them to buy.

Any small business can use a lead magnet to capture leads, especially with the added help of automation. In this guide, we’ll explore how to choose a lead magnet offer, share 20 ideas for lead magnets, and explain how automation can help you convert those new leads into clients.

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