TAKE YOUR CRM CONTACT LIST TO THE NEXT LEVEL WITH SEGMENTATION
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In a perfect world we’d understand each of our clients individually. We’d shake their hands, laugh at every joke (at least the good ones), and maybe even bump into them at the grocery store. They’d be comfortable around us-trust us-because they knew us. Unfortunately, unless you run a small town bakery, that isn’t possible in the real world. The alternative isn’t much better: More than likely, if your message wouldn’t work on a billboard, the one-size-fits-all approach won’t work either.
But don’t despair. There’s hope. It’s called list segmentation.
List segmentation is the act of intelligently subdividing your contact list into any number of smaller lists. You can parse out your contacts by demographics, industry, interactions with your content, and more. Segmentation helps you target, and most importantly, personalize your message to your leads and clients.
It’s not uncommon for small businesses to require several instances of contact, or touches, to move leads through the sales funnel-from messages designed to attract them, to campaigns designed to raise their interest, down to the moment they can be considered a sales qualified lead (SQL). And they haven’t even purchased yet! You still have to make the sale and wow them with great follow up that will keep them coming back for more.
It’s a lot of work, download this guide to know more.