Do What You Like Business Strategy by Andrew Sercmbe
However, “What you like” is easily misunderstood. It does not imply a lazy, careless, haphazard attitude, but a determination to identify what you like, and to identify it very clearly.
So ask yourself: Who and what DO I like? What attracts me? What thoughtful choices have I made over the years about my likes and dislikes? What would I like to amend?
Then get ready to enjoy the “Do What You Like” Business Strategy.