Small business strategies for earning repeat sales and customer loyalty
You sent emails, bought advertisements, mailed postcards, and composed tweets, posts, and pins to get them interested.
You spent time with them on the phone, online and in person, explaining your business and earning their trust. Finally, after days or weeks or even months, your work paid off: You landed a new client. Now what?
For many small business owners, the answer might be: Do it all over again-and again and again. Attracting and acquiring new clients is an essential and never-ending pursuit for all businesses. But there's also another way to grow sales that can be more effective-and cost-effective: Sell to the clients you already have and build customer loyalty and retention.
Existing clients are your best prospects. Whether they realize it or not, they've already bought into the idea of your business, making them more receptive to your next sales and marketing messages. That's why the probability of selling to them is 60 to 70 percent, compared with 5 to 20 percent for a new prospect, according to the book Marketing Metrics. And the more clients buy your product or service, the more likely they are to recommend your company to others-which can result in even more business.
In this guide, you'll learn:
- Why customer loyalty and retention can be even more important than acquiring them
- Methods of generating repeat business and inspiring client loyalty
- How client management software, like Keap, can help you grow repeat sales and retain clients
- Strategies used by small business owners to keep clients coming back for more