HOW TO USE EMAILS TO CLOSE MORE BUSINESS

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Email marketing, or using email to promote products and services, and develop relationships with leads and clients isn’t the newest or trendiest marketing strategy, but it’s a proven solid investment for businesses of all sizes.
Even with the evolution of video, artificial intelligence (AI), and chatbots, email marketing is still an effective marketing strategy. The statistics speak for themselves:

For every $1.00 spent on email marketing, the average return is $44.25.
When marketed through email, people spend [138 percent more than people who don’t receive email offers.
Fifty-four percent of marketers still rate email as the most effective digital marketing channel.
Seventy percent of peoplehave made purchases influenced by email marketing.

While new ways of marketing are becoming more accessible and affordable for small businesses, email marketing should still be a part of every small businesses’ marketing strategy. If email marketing is new for you, or you’re not sure how to use email marketing to get optimal results, we created this guide to help you understand the ins and outs of email marketing

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