How to create your own Lifecycle Marketing playbook
Lifecycle Marketing is a strategic method to provide your audience with the kinds of communications and experiences they need, want, or like as they move from prospects to customers then, ideally, to advocates.
Generally, a Lifecycle Marketing plan is a three-phase framework:
- Collect leads
- Convert clients
- Create fans
Now that you have the background, time to get doing. Download your own Lifecycle Marketing playbook and start planning now.