HOW A CRM AND AUTOMATION WILL KEEP YOUR BUSINESS COMPLIANT WITH GDPR

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CRM stands for customer relationship management. It’s a powerful system that connects all the data from your sales leads and clients in one place. Customer relationship management is a literal description of what CRMs do, but those three words don't tell the whole story. The sheer volume of information that you can track and keep organized for each person in a CRM system is staggering-and pretty exciting.
A CRM database can include all kinds of information. Here are some examples of the type of data you can keep organized in a CRM:

A person’s name, title and email address, or their Skype handle
The date when you last talked to them and what you discussed
Sources of leads and the quality of the lead, also known as a lead score
Orders a client has placed and how much they spent
Their recent website visits or other brand engagements
The names of a client's children or pets, their favorite hobby, or any other personal data you need to remember to keep the relationship friendly and personalized

With insight into all this information, your CRM can attract clients, run marketing campaigns, generate sales, and create the order you need to run your business smoothly. You might say that a CRM is the engine for sales, marketing, and customer service, and the CRM database is the fuel that creates the order you need to run your business efficiently and comply with strict privacy and data security rules that apply to all businesses–not just big corporations. And the best part about having a CRM is that you don’t have to keep track of all this information in your head!

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