EMAIL CAMPAIGN PERFORMANCE TOOL​
| email_campaign_performance_tool.pdf |
Metrics are important because they help you measure your success. Download this tool that provides three resources to help you analyze your email performance:
Campaign dashboard: Lets you run metrics on up to five campaigns at a time, giving you a complete picture of the success of each campaign
A/B test site: Lets you measure A/B testing (aka split testing) on two campaigns, giving you a quick picture of what’s working and what could use improvement
Month-to-month analysis: Lets you track a long-term campaign (like a newsletter) over 12 months to see your peaks and valleys so that you can identify success and repeat it
This tool is designed to complement our e-book, “guide to email metrics,” which provides details on each of the key metrics you’ll need to understand and improve your email campaign strategies. If you haven’t read it yet, now’s the time. It’s a quick and valuable read.
