Do you know what your clients expect from you?
As a small business owner, you’ve most likely run into a situation with an unhappy client, and you know how frustrating it can be, especially if you rely on word of mouth and review sites like Yelp to acquire new clients.
While customer service is important, it’s no longer just about customer service. Consumers have come to expect excellent service before they become a client and while they’re a client. They pay attention to how you interact with them and the details that go into providing them with excellent service because they want to buy from people they feel like they can trust and develop a relationship with. In our 2018 Value Outcome Survey we found out that 70 percent of small businesses think clients are more demanding today than in the past, and 80 percent say clients expect small businesses to be available around the clock, online, and by phone.
The reactive customer service approach no longer works. These days, the proactive customer experience approach is the most important thing you can focus on to turn leads into loyal clients, close more business, and make your business stand out in a competitive market.
In this guide, you’ll learn about:
- What clients are looking for and what they’re saying about their experiences with small business service provides.
- Tips and strategies you can start using to help you turn leads into satisfied, loyal clients, and mistakes to avoid.
- Using the right software to help you deliver a better experience.