Capturing leads with a successful Facebook advertising strategyOver 900 million people sign into Facebook every day and, according to the Pew Research center, 71 percent of all online adults use the platform. There's a great chance that most of your potential clients are part of Facebook's massive community. Currently, Facebook offers the most comprehensive targeting functionality of all the social platforms. This, coupled with the fact that the platform is one of the most affordable places to advertise, makes it a great place to focus your advertising efforts. That being said, running Facebook ads alone does not guarantee success. To succeed, you’ll need a strategic approach that includes eight key steps. In this guide, you'll learn:
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