Calls to action
Learn how to create calls to action that convertKeap Brand Journalist, Andrea Parker, provides valuable information on making calls to action (CTAs) work for your small business. A good CTA will capture your potential client’s attention and give them a reason to click. In addition to creating high-converting CTAs, you’ll learn:
- The difference between a great call to action and a poor one
- How you can use CTAs to collect lead information or turn leads into clients
- Which CTAs actual companies are using right now to get their clients to take action
- The most trusted sites to find additional CTA resources
Well-placed CTAs are critical
You’ve brought potential clients to your website through a carefully crafted SEO strategy and a brilliant social media campaign, so why aren’t your leads converting? It might be possible that you have forgotten one of the most important things in marketing: asking your potential client to do something after reading all of the great information on your website. This is when calls to action (CTA) become most critical.
While you want to give leads a good look at what your small business has to offer, you don’t want to give away too much up front, or else you might never hear from them again -- unless you’ve created a valuable, well-placed CTA.
Placing a direct, informative CTA at a critical point in your content will allow you to capture your lead’s name and contact information so that you can turn that lead into a paying client.
In this guide, we will discuss all you need to know about making calls to action work for your small business.