A comprehensive guide to Lifecycle Marketing
| a_comprehensive_guide_to_lifecycle_marketing.pdf |
At Keap, we’ve crafted a strategic marketing system that countless small businesses have utilized to great success for nearly two decades. It’s called Lifecycle Marketing.
The Lifecycle Marketing model was designed to address three significant areas of waste in many small businesses. It creates:
The Lifecycle Marketing model was designed to address three significant areas of waste in many small businesses. It creates:
- A system for collecting leads - "Collect leads"
- A system for converting those leads into paying clients and customers - "Convert clients"
- A system for taking those customers and creating fans who are buying more and telling friends about you - "Create fans"
