2019 SMALL BUSINESS MARKETING TRENDS REPORT
Today’s small businesses have more marketing options than ever. The number of tools and apps designed for small business has skyrocketed. From automation and social media management to customer relationship management (CRM) and analytics, the increasing amount of information and capabilities is powerful.
But with power, an array of tools and apps to choose from, and rapid changes in marketing trends, comes complexity and uncertainty in knowing which methods and tools are effective and deliver results. Additionally, with rapid change in technology, it can be challenging for small business owners to gain in-depth knowledge about the latest marketing trends and understand which tactics work best for their business.
With four years of Small Business Marketing Trends Report data collected, we’re seeing changes in the way small business owners think about marketing. Based on the information we collected, small business owners may be rethinking their approach to marketing and possibly considering a different approach in 2019.
We spoke with marketing leaders and small business experts helped us forecast the 2019 landscape, offering valuable insights on where small businesses need to focus in 2019.